John Varvatos

Launched the creative strategy and direction for the John Varvatos brand. Starting out with lesser known musicians the brand became iconic for the fashion and rock collaboration. The aesthetic was built into the instore experience particularly in the old CBGB’s location on the Bowery.

– Art Direction + Design
– Creative Strategy
– Brand Identity
– Global Advertising
– Print + Packaging
– Instore Design + Experience

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Reach out at sj@shelleyjane.co