Shelleyjane is a Creative/Art Director, with an extensive background in design, working at the intersection of art, technology, and culture.

Sol LeWitt App

Developed in lockstep with the LeWitt Estate, the Sol LeWitt app uses Microsoft AI and AR to unlock insights into the life and legacy of this titan of Conceptual art. 

John Varvatos

Creative strategy and brand direction for the introduction of the John Varvatos brand to the fashion world.

Ancient Olympia: Common Grounds

A global initiative with the Hellenic Ministry of Culture and Sport of Greece and Microsoft to digitize and preserve the ancient site of the Olympics using AI, AR, and XR technologies. The project consisted of an exhibition, VR Experience, Website, App + Campaign.

Stake: Onwards

Australian investing platform, Stake, is helping today’s wealth-challenged generation overcome adversity via a fresh brand platform. Stake’s ‘Onwards’ platform uses a 30-second TVC directed by Dylan Duclos from Collider. In it, a young woman seeks to escape a dark, confusing maze filled with roadblocks and seemingly no exit. However, alongside an explanatory voiceover, the woman charges into a wall and escapes.

Paul Smith

Design and art direction, working with one of the world's most eminent creative directors Alan Aboud for the iconic British fashion brand Paul Smith.

Google Marketing Live

Strategy, creative direction and design using emoji style animation to communicate the nature of consumer uncertainty and the importance for businesses to build consumer confidence online and grow profitability using Google AI.

Microsoft Growing Home

Microsoft established the rural broadband initiative, Growing Home, in order to drive growth, inspire change and build infrastructure for a better future within rural areas of the United States. 

Björk’s Kórsafn

An AI-powered generative soundscape in collaboration with Björk featuring choral arrangements that span the length of her career. The project came to life in two places, a lobby score inside Ace Hotel’s Sister City hotel, and online.

Ahluwalia Circulate App

Working with Microsoft’s Computer Vision API and acclaimed UK label Ahluwalia, Circulate is an app that provides a new, sustainable model for crowd-sourced supply chains and textiles, disrupting the status quo and helping inspire change across the global fashion landscape.

Microsoft 365

Creative and art direction for a digital first campaign building brand awareness through mini-documentaries and photo-journalism.

Revlon

Creative Direction and strategy for the re-branding of Revlon that required a more premium and fashionable aesthetic to apeal to a younger audience.

MTV

Creative strategy and art direction for the rebranding and repositioning of MTV to 'Musical' Television. Launched during the annual and iconic VMA's.

Ampi App

Creative, art direction and UX design for the audio app product pitch.

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Reach out at sj@shelleyjane.co