Revlon
Having worked on the team responsible for re-inventing the Bobbi Brown brand, I was tasked with elevating Revlon's aesthetic. As a brand with so much history the creative strategy was to deliver 'American Glamor.' The talent needed to become more inclusive and resonate with a younger audience. Jessica Alba, Halle Berry and Jennifer Connelly signed as on as new talent, and a team of contemporary photographers and directors were onboarded.
– Creative Direction
– Brand Strategy + Positioning
– Global TV + Print
– Print + Digital Media
– Instore Design
– Packaging
Please view LinkedIn CV
Reach out at sj@shelleyjane.co